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Laurent Müllender holds a college degree in Marketing and a university degree in Business Administration (majors: quantitative Marketing).
At an early stage he was introduced to programming languages (starting with Basic and Pascal) and the rise of the Internet as a business platform.
Due to his profound knowledge of both Marketing and IT related technologies, he has been managing and marketing T.I.M.E.S products since 1999.
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"Marketing needs to be facts-based"
This site is a non-commercial project initiated and maintained by Laurent Müllender.
It was born in the middle of the ASP business model boom and serves several purposes:
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To introduce basic marketing concepts and calculations. |
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To deliver online tools to facilitate decision taking. |
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To help people gain insight from market data. |
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To show a use case of the Macromedia ColdFusion technology. |
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