Laurent Müllender holds a college degree in Marketing and a university degree in Business Administration (majors: quantitative Marketing).

At an early stage he was introduced to programming languages (starting with Basic and Pascal) and the rise of the Internet as a business platform.

Due to his profound knowledge of both Marketing and IT related technologies, he has been managing and marketing T.I.M.E.S products since 1999.


    "Marketing needs to be facts-based"

This site is a non-commercial project initiated and maintained by Laurent Müllender.

It was born in the middle of the ASP business model boom and serves several purposes:

To introduce basic marketing concepts and calculations.
To deliver online tools to facilitate decision taking.
To help people gain insight from market data.
To show a use case of the Macromedia ColdFusion technology.

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© Copyright, 2001-, by Laurent Müllender. All rights reserved.